Technically, we know how to build solid dApps… multisig, token gating, EIP-712 signing, and on-chain verification. But time and again, products that tick all these boxes still fail on one front: real-world usability.
In Web2, friction reduction is everything: SSO, magic links, persistent sessions. In Web3, users are often forced to install extensions, approve confusing signatures, switch RPCs manually, and manage keys, all before they see real value.
That’s not a tech issue. It’s a UX gap.
Bridging the UX Gap
Tools like Privy, Web3Auth, and embedded wallets with fallback custody are bridging this gap by:
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Progressive onboarding: Let users start with email or phone; wallets get created under the hood, ready for export later. No “Connect Wallet” wall upfront.
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Session persistence: Sessions behave like a normal web app, reducing signature fatigue.
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Backend-friendly auth: EIP-4361 plus JWT issuance means we can use trusted auth systems without custom token parsing or nonce juggling.
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Meta-transactions & relayers: Solutions like Biconomy remove the “approve & pay gas” friction, vital for mobile and new users.
When tested, onboarding drop-offs dropped by over 60%.
The users who stayed weren’t just developers; they were creators, non-tech business owners. They are the very people Web3 aims to serve.
The Takeaway
Building for developers is straightforward. Building for real people is the real challenge.
